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Mission A Guide to Perplexed

About Us


The PEACEWECAN site was established in order to convey information to the supporters of reconciliation, tolerance and peace in the Middle East, and to try and mobilize the public into action to support peace.


The site is run by the Arik Institute of Reconciliation, Tolerance and Peace.

This institute was founded by Yitzhak Frankenthal to commemorate his eldest son Arik, who fell in battle with Hamas fighters on 7th July 1994. We believe that in order to conserve the identities of the Israeli state as both Zionist and Jewish (which are both our core identity values) we must put an end to the military occupation of the Palestinian territories. 

For more information click to read my vision


There are many good people handling the issue of peace between Israel and Palestine, yet most of the organizations handle the humanitarian aspect of the issue. This is of course very important work, but it does not treat the core problem- the psychological barriers of the public, both the Israeli and the Palestinian public.


Public opinion in both Israel and Palestine is driven by fear, ignorance and mistrust of the opposing side, which prevent both sides from realizing the opportunities that lie close to us. 


We shall deal with opponents of peace – present their arguments, elaborate what they are, and present our viewpoint. We at the Arik Institute will try to confront such problems in an unorthodox way, by thinking “outside the box”. We hope to challenge existing paradigms and come up with new and refreshing ideas that can help renew the hope for peace on both sides. 


In the PEACEWECAN site we, the staff of the Arik Institute, will try to show the world how to achieve peace between the Israelis and Palestinians, and what you, our visitors, can do to help us. 

Thsnks for visitng our site. We hope you stay in touch.

The Arik Institute is responsible for all the materials on this website.


Team members:




Dr. Eran Halperin received his PhD in Political Science from Haifa University, and is currently a Senior Lecturer of psychology at the Interdisciplinary Center Herzliya.

His research uses psychological and political theories and methods to investigate different aspects of inter-group conflicts. More specifically, he is interested in widening the understanding regarding the psychological roots of some of the most destructive political ramifications of inter-group relations – e.g., intolerance, exclusion and inter-group violence and conflict. Most of his studies concentrate on the role of emotions and emotion regulation in determining public opinion towards peace and equality, on the one hand, and war and discrimination, on the other. He is a real believer in "bottom-up" processes, as well as in the power of the people to create social change. Hence, his entire work focuses on the peoples' perspectives, aspiring to uncover ways to set social change in motion towards democracy and peace. The unique case of Israeli society in general, and of the Israeli-Palestinian conflict in particular, motivates his work and inspires his thinking, and, hence, most of his studies are conducted within the context of this "natural laboratory".

Dr. Eran Halperin, together with Prof. Daniel Bar-Tal, conducted the scientific study on the influence of the strategy on breaking psychological barriers. Alongside other members of the team, Dr. Eran Halperin is currently working on implementing the strategy to reach the entire Israeli public.




DANIEL BAR-TAL is Branco Weiss Professor of Research in Child Development and Education at School of Education , Tel Aviv University. He received his graduate training in social psychology at the University of Pittsburgh, and completed his doctoral thesis in 1974. He is currently Professor of Psychology at the School of Education, Tel-Aviv University. He served as a Director of the Walter Lebach Research Institute for Jewish-Arab Coexistence through Education, Tel Aviv University (2002-2005) and was a Co-editor in Chief of the Palestine Israel Journal (2001-2005). He also served as the President of the International Society of Political Psychology (1999-2000). In 1991, his paper "The Israeli-Palestinian Conflict; A Cognitive Analysis" won the Otto Klineberg Intercultural and International Relations Prize of the Society for the Psychological Study of Social Issues (SPSSI) and in 2002 his paper "Why does fear override hope" was first runner (won the second place) in the same competition. In 2009 his paper "Reconciliation as a foundation of culture of peace" won again the Otto Klineberg Intercultural and International Relations Prize of SPSSI. Being awarded the Golestan Fellowship, he spent the year 2000-2001 at the Netherlands Institute for Advanced Study in the Humanities and Social Sciences (NIAS). In 2006 his book, coauthored with Yona Teichman, Stereotypes and Prejudice in Conflict, published in 2005 by Cambridge University Press, received the Alexander George Award of the International Society of Political Psychology for the best book in Political Psychology. In 2006 he also received Peace Scholar Award of the Peace and Justice Studies Association for great scholarship and hard work in studying conflicts and peace making. In 2011 he received the Lasswell Award of the International Society of Political Psychology for "distinguished scientific contribution in the field of political psychology." In 2012 he received the Nevitt Sanford Award of the International Society of Political Psychology for engaging in the practical application of political psychological principles, and creating knowledge that is accessible and used by practitioners to make a positive difference in the way politics is carried out.

Through the years he has lectured widely on his work in many different countries, and worked as Visiting Professor at Vanderbilt University, Nashville; Brandeis University, Boston; Ecole des Hautes Etudes en Sciences Sociales, Paris; University of Muenster, Germany, University of Maryland, College Park, Polish Academy of Science, Warsaw and University of Palermo.

Prof. Daniel Bar-Tal, together with Dr. Eran Halperin, conducted the scientific study on the influence of the strategy on breaking psychological barriers. Alongside other members of the team, Prof. Daniel Bar-Tal is currently working on implementing the strategy to reach the entire Israeli public.



Professor of Jewish Thought and Philosophy, Hebrew University


Moshe Halbertal is a professor of Jewish thought and philosophy at Hebrew University and a fellow at the Shalom Hartman Institute. He has also served as a visiting professor at Harvard Law School and at the University of Pennsylvania Law School.

In 2002 he was appointed the Gruss Professor at New York University School of Law.  He is the author of several books including ‘Idolatry’ (co-authored with Avishai Margalit), ‘People of the Book: Canon, Meaning, and Authority, and Concealment’ and ‘Revelation: The Secret and its Boundaries in Medieval Jewish Thought.’

He is the recipient of the Bruno Award of the Rothschild Foundation, and the Goren Goldstein award for the best book in Jewish thought in the years 1997-2000. Professor Halbertal received his Ph.D. from Hebrew University in 1989 and was a fellow at the Society of Fellows at Harvard University from 1988-1992.

Moshe Halbertal participated in the many brain-storming session dedicated to crack the identity of the Israeli public and later to create a strategy to break down psychological barriers. Mr. Halbertal is currently working on implementing the strategy to reach the entire Israeli public.



Yair Dor-Ziderman is a doctoral student of Neuroscience at the Bar-Ilan University. He received his M.Sc from Bar Ilan University with honors in Neuroscience and his B.A. with honors from Ben-Gurion University in Cognitive Sciences.

He is currently a research assistant at the Gonda Brain Research Center in Bar-Ilan University.




Asaf Ziderman is a doctoral student at the school of Philosophy in Tel-Aviv University. He graduated from Tel-Aviv University with both a B.A. and a M.A. in Philosophy. Yair was the recipient of the Posen Foundation Fellowship Program for 2012 and 2013 and the Recipient of the Olga and William Lakritz Foundation Award also for 2012 and 2013 and is a three year winner of the President’s doctoral scholarship in Tel Aviv University for the years 2011-2013.

He recently was accepted as a Fellow at the Fox International Fellowship in Yale University.




Nabeel lost his elder sister, Siham, in 1994 after Israeli soldiers opened fire on Ramallah's marketplace. He realized that avenging her death would only lead to more bloodshed and will continue the cycle of violence. He, since then, is working towards reconciliation, tolerance and peace between Israel and the Palestinians.




Hananel Frankenthal holds a L.L.B. degree from Ono academic college and has started his Master's degree in Business. He is currently employed in a company that provides engineering solutions.




Ofir Shauman is an Entrepreneur in real estate, trade and media in Israel, the U.S. and Europe. Ofir has years of experience in business development, marketing strategy and International trade. He graduated from Bar Ilan University with a degree in Biology and Economics.




Executive Director


Yitzhak Frankenthal was a businessman until a fateful day in July, 1994 when his son, Arik, then a soldier in the Israeli army, was abducted and killed by the Hamas. Following his son’s death, Frankenthal relinquished his various business interests and made a life-changing decision: to focus all his efforts on getting behind and organizing public activities that advocate reconciliation, tolerance and peace between Israelis and Palestinians.

To this end, he established and managed the Parents Circle — Families Forum, an organization made up of over 500 Israeli and Palestinian bereaved families. Yitzhak also established and runs the Arik Institute since 2004. The Arik Institute had worked to overcome the fear, hate, animosity and revenge felt by both sides. Through its educational, youth and media programs, the Institute brought the Palestinian narrative into mainstream Israeli discourse. It also heightened Israeli and international awareness regarding the occupation and its tragic impact on each society. In tandem, it promoted awareness among the Palestinian public regarding the psychological, security and political assurances that are needed by the Israeli public. 



Palestinian Director of Program Development and Oversight

Kamel A. Husseini is Founder and Managing Director of Ellam Tam, a company established in 2000 as the first communications and public relations firm in Palestine. He also founded the Palestinian Economic Forum NGO in 2001. Prior to that, he worked with Arthur Andersen as Economic/Financial Consultant for three years and was also Business Adviser for the Bethlehem 2000 Project Authority. Husseini is a Board Member of Partners for New Beginning, Palestine Chapter, an initiative set up by the US administration after President’s Obama Cairo Speech. He holds a BA in International Relations and an MBA in International Business.

Mr. Husseini is the director of the project on the Palestinian side. Mr. Husseini and his team are currently working on a strategy and scientific research to be conducted on the Palestinian side. In the future Mr. Husseini will be in charge of implementing the strategy on the Palestinian public.




The Arik institute has a board of directors which includes five members, Israeli and Palestinian. The board of directors convenes when needed in order to guide the institute's director as to what needs to be done while the director planes and executes their instructions.

The institute also has an Audit Committee which through its members, Nabil Sweety and Ofir Shauman, ensures the integrity of the management system.  




Thank you for your interest and support of “Peace We Can”. Our team is hard at work trying to provide you with the best original materials for the website. Our goal is to help bridge the way to peace in a new and original method. Psychological barriers in the Palestinian and Israeli societies will only be addressed if there is awareness of how they affect the conflict.

If you would like to contribute to “Peace We Can” by making a donation, please donate to:

Bank Name: Bank Hapoalim

Bank No': 12

Branch: Beit Asia

Branch No': 567

Account No': 219682

Account NameThe Arik Institute for Reconciliation, Tolerance & Peace

Swift Code: POALILIT

Or you can directly make a donation using your credit card by pressing the “Donate” button above.

We appreciate your support and trust. We hope we will live up to your expectations. 

Thank you, 

Peace We Can Staff. 



Data for the year 2012:


Donor name

Amount in NIS




Projects promoting peace and social media and ongoing activities of the Institute

Salary expenditure



Total in NIS

Isenberg Michal



Ben-Yehuda Mor

Social media clerk PA


Barak Amir

Social media manager


Glakof Keren



Haidami Ziad

Arabic social media clerk


Khalef Amin

Project manager


Lahav Michal

Hebrew social media clerk


Moss Dana



Mordekovich Noy

Hebrew social media


Mirkin Yael

Social media clerk – movies


Saida Abed



Amori Zadin

Arabic social media clerk


Fisher Zippora

Social media – graphics


Fleishman Yonina

Social media clerk PA


Philosof Nitzan Pnina

Social media clerk PA


Frankenthal Yitzhak



Koington Shoshana

Social media clerk PA


Klisky Libia

Social media clerk PA


Shuffman Aliza



Shenar Yael